Opinion: C’mon Canada, play like the girls
By Bill Cooper, Special to The Vancouver Sun
December 26, 2014
Wake up, Canada. This is a precious moment in time and an unparalleled opportunity for inspiration — but it is not being leveraged anywhere near to the degree it should.
Canadian women are leading the world in sport on a scale never before seen. And while prevailing opinion is that more success is yet to come, we cannot sit idly by, vainly assuming that we can wait and see if the trend continues before seizing this opportunity at a later date.
Sponsor a women’s sport property, broadcast a women’s sport property, attend a women’s sporting event, share the news and spread the word. Let’s harness this hard-earned success and channel the resulting inspiration. Canadian girls deserve to enjoy membership in this moment.
• Soccer: Eighth in the World, Olympic bronze medallists and upcoming hosts to the 2015 FIFA World Cup.
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